Volkswagen board apologises after publication of racist advert By Reuters

Volkswagen board apologises after publication of racist advert By Reuters


© Reuters. People pass in front of a Volkswagen logo ahead of the Shanghai Auto Show

FRANKFURT (Reuters) – Volkswagen’s (DE:) management board on Thursday apologised for the company’s publication on its Instagram page of a racist advert and said the clip was published because of a lack of cultural sensitivity rather than because of racist intentions.

“We can state that racist intentions did not play any role whatsoever. We found a lack of sensitivity and procedural errors,” Hiltrud Werner, Volkswagen’s management board member for integrity and legal affairs, said in a statement.

“Also on behalf of the Board of Management, I would like to formally apologise for hurting people as a result of a lack of intercultural sensitivity,” Werner said.

In the clip, a black man is depicted next to a new VW Golf, being pushed around by an oversized white hand, which then flicks him into a building adorned with the sign “Petit Colon”.

Petit Colon is a real cafe in Buenos Aires, Argentina, located near the Teatro Colon. In French the term translates into “small settler,” which has colonial undertones.

Juergen Stackmann, responsible for VW’s marketing said he initially believed at first that the ad was fake when he first saw it.

“We rightly stand accused of a lack of intercultural sensitivity here and, as member of the Board of Management responsible for Marketing and After Sales, I take responsibility for that. I will personally ensure that training is given, a Diversity Board is consulted and controls are improved.”

Volkswagen has a history of blunders. In March last year the company’s supervisory board condemned remarks made by thecompany’s chief executive after he appeared to allude to aNazi-era slogan.[nL8N2125P2]At the time, Herbert Diess said “EBIT macht frei” beforeapologising for the comments and explaining he in no way wantedto draw a comparison to the Nazi-era slogan “Arbeit macht frei”,which appeared on the gates of Auschwitz during the Holocaust. EBIT refers to a company’s earnings before interest andtaxes and Diess had sought to emphasise that Volkswagen’s operational freedom would increase with higher profitability.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *


About us

InvestLab is a financial services technology company focused on the global trading market. Founded in 2010 in Hong Kong, the company develops trading, market data, and social research products that enable individual investors and small to mid-size brokers to access global markets. We provide brokers and financial institutions cross border capabilities for retail investors into 43 markets globally.


CONTACT US

CALL US ANYTIME