Chainlink (LINK), in partnership with a video game called War Riders, has introduced human readable (ETH) names. These names will use a different approach than the Ethereum Name Service, or ENS.
War Riders employs blockchain elements like non-fungible tokens which represent in-game items. It also has its own native cryptocurrency (BZN) that the gamers mine while playing. However, as with all such games, there is a certain amount of friction that gamers must overcome. For example, Ethereum wallets have long alpha-numeric addresses and hashes instead of simple names. This may present an unfriendly challenge to non-crypto native gamers.
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