Recent statistics show that digital advertising spending worldwide will reach a total of $335 billion dollars in 2020. While impressive, the digital media landscape is rife with issues due to a lack of supply chain transparency. As a result, digital ad fraud increases annually. Even with automated advertising technology designed to efficiently power digital advertising on publishers’ sites, challenges persist.
In turn, advertisers are losing billions of dollars each year. It’s been estimated that advertisers lost $42 billion of advertisement spending globally in 2019. This year, revenue losses are expected to increase to over $45 billion due to supply chain inefficiencies and losses from the COVID-19 pandemic. By the year 2023, digital advertisers could see $100 billion in revenue lost per year.
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