Apple might delay iOS change vexing mobile ad market: The Information By Reuters

Apple might delay iOS change vexing mobile ad market: The


© Reuters. The Apple Inc. logo is seen hanging at the entrance to the Apple store on 5th Avenue in New York

By Stephen Nellis

(Reuters) – Apple Inc (NASDAQ:) plans to delay updates to its next mobile operating system that could change how ads are targeted on iPhones and iPads, technology news website The Information reported on Thursday, citing people familiar with the matter.

The move could benefit Facebook Inc (NASDAQ:), which last week said the changes would render one of its mobile advertising tools “so ineffective on iOS 14 that it may not make sense to offer it on iOS 14.”

Apple did not immediately respond to a Reuters request for comment. (https://

Apple announced new privacy rules in June that were slated to take effect with the launch of its iOS 14 operating system this fall. Among them is a new requirement that advertisers who employ an Apple-provided tracking identifier must now show a pop-up notification saying the app “would like permission to track you across apps and websites owned by other companies.”

Digital advertising firms expect most users will decline to grant that permission.

Advertisers are instead gearing up to use a new advertising system that Apple has created and claims is more private because it does not provide detailed information about individual users. Advertisers have said that system is likely to generate less revenue.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.



Source link

Leave a Reply

Your email address will not be published. Required fields are marked *


About us

InvestLab is a financial services technology company focused on the global trading market. Founded in 2010 in Hong Kong, the company develops trading, market data, and social research products that enable individual investors and small to mid-size brokers to access global markets. We provide brokers and financial institutions cross border capabilities for retail investors into 43 markets globally.


CONTACT US

CALL US ANYTIME