Let Them Eat Cake – Cheesecake Factory Cake

Lucky 7: My Best Performing Shorts Today


One of my favorite short positions right now is The Cheesecake Factory (NASDAQ:). For those of you not acquainted with this superb dining establishment, here’s a sampling of their wares along with calorie counts:

Menu items.

Menu items.

Oh, you’re still not full? How about a slice of their fabled cheesecake?

More menu items.

More menu items.

OK, that’s enough. Let’s look at why I’m short. Check out this analog:

Cheesecake Factory Chart.

Cheesecake Factory Chart.

Here’s a closer look.

Cheesecake Factory Chart.

Cheesecake Factory Chart.

My entry point was 31.83 and my stop is 30. I intend to hang on to this as long as possible – months, or even years, if possible.

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Tim Knight


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